The Founder

Emma Lucy Brown: Founder of Denim Star® 26 years in the Fashion Industry Central Saint Martins Alumni

Modestly born in Harrow the suburbs of London and married to a Mexican, Emma is certainly someone who has always had an international mindset. Emma is known for being a tenacious and charismatic character with a love for all things quintessentially British as well as her belief that the planet needs more innovative and environmentally conscious apparel.

Inspired by her ‘80s childhood love for denim and her “OshKosh” denim dungaree days, some of Emma’s fondest memories as a girl growing up in Harrow, Buckingham and St. John’s Wood London, would be the playful antics and adventures she shared with her beloved father James Brown and mother Gillian Mary Brown.

Whether it was countryside nature walks or heading to Louis’ Tea Room in Hampstead for one of their favourite rituals: cake and tea, some of Emma’s earliest influences have helped galvanize Denim Star’s timeless appeal and elegant comfort from tried and true British sensibilities and traditions.   

After enrolling as a student at the tender age of seventeen at the original fashion university, the prestigious, Central Saint Martins in Women’s Knitwear Design, Emma zealously hurtled her way along fashion’s industry as a designer/developer in, denims, knitwear, soft separates, outerwear, swimwear, accessories and textiles for 26 years after having worked on both women’s and children’s brands. Taking her to work in countries far and wide from Thailand, Cambodia, India, Bahrain, and Turkey.

This pudding like chrysalis has shaped Emma to be the enthusiastic creative individual that she is with commitment and drive to lift the Denim Star® brand off the ground. And welcomes your support to back the brand to give opportunity for growth.

Emma's desk notes:

Rethink your basics! Denim Star® believes in beautiful things made to last right down to your socks. I make denim coloured socks to monochromatically style with your favourite denims. As I, Emma Lucy Brown Founder loves to put it ‘Let Denim Star® Socks Romance Your Favourite Jeans!’

Made from GOTS certified Organic Cotton.

I say! "When it comes to our sartorial wardrobes there are many of us who have ‘go to’ indigo and mid-wash denims, for the 26 years that I have been in the Fashion Industry across the globe this hasn’t changed. For all the trends that come and go, we reach for our faithful denims and jeans, why not have denim coloured socks to complement them?"